Tuesday, 22 November 2016 / Published in Social Media Trends

steven-furtick


Let’s face it, the man knows his stuff!

One of the most recent studies we’ve learned after marketing for hundreds of Church groups, is that their members are super-loyal. These members don’t mind contributing a little extra to anything their organization is up to. In todays time, the idea of spreading the word can be as easy as a chunk of your audience just re-tweeting/sharing or liking a piece of content that’s relevant. The Church needs to understand where the markets attention is.

This is something Steven does well, extremely well.
Here are five sure ways to get people rushing to your Church every Sunday:

1) Create a Viral Marketing Campaign
i.e. Organize a free BBQ for your community, get them involved and ask questions that matter. Show the community you practice what you preach by turning the day into a “Feed the Homeless” campaign. Steven takes great initiative into ensuring his community feels safe, and cared for.

2) Reverse Engineer Your Content
Too many Church groups base their strategy on fixing their faucet when the problem lies at the well. One of the strongest profit strategy for a Church are its members donations (some may call it offering, some may call it glad tidings) This needs to change. The general population can smell the ask from miles away. The idea here is to create a video campaign which identifies an issue, how you have helped making it better, and what you are about to do next. It’s almost instinct for people to feel the need to participate in something great.

3) Weekly Vlogs/Digital Series
A recent form of cinema that has taken the online world by storm. Whether you are a small to med size church, or an enterprise level foundation — allow the world to see what goes on behind the scene. Whether that’s taking a sneak peek at upcoming events, producing a mini bio-series on your Pastor, the staff & orchestra; or a live chat with your members, it is only fair to the community to see where their dollars are spent. Currently, we are in the process of producing several weekly based digital series for local and international Churches, and we can say the ROI on attention is second to none

4) Livestreaming
Any event has geographical and physical restrictions no matter where it is. Streaming events and content live on the web makes it accessible to a worldwide audience. This means attendance to your content can surpass any capacity limitations a physical event would have.

5) Share Across All Media Platforms
Whether you like it or not, we are living in a time where people choose to watch what they want, when they want. We need start advertising like its 2017. Long gone are the days where you rush home to catch a show that’s on at a specific time, or crank up the radio to hear the score. Start getting used to creating individual content for networks like Instagram, Snapchat, Facebook Live, Twitter and Periscope. It certainly isn’t an overnight job, but we know a thing or two on how to get all this started.


Based out of Toronto, Canada, Daystar Group is an award-winning production and digital media agency. With over 20 years’ experience in the broadcast industry, DayStar has written, directed, and produced television programming that has aired across the globe. These productions have contributed to the success of Grammy Award-winning artists, internationally recognized corporations, major Television Networks & worldwide Ministries.



Monday, 21 November 2016 / Published in Social Media Trends



7-reasons-social

 

SEO VS Social Media

The debate between who’s best has been going on longer than Mayweather Vs Pacquiao or Hagler vs Hearns.
So, who is truly the pound-for-pound best Marketing resource?


Round 1: Speed

  • Social: Although growing a following takes time, social media posts appear instantly and results can happen within minutes.

  • Search: SEO is typically slow and uncertain. Even highly relevant pages take days to get indexed and rank. It often takes years to build up enough credibility to compete for the most valuable phrases.

Round 2: Upper Limits

  • Social: There is virtually no limit to the number of people who may share a piece of content. If you’ve ever been part of a mini viral event, you know just how far and how fast things can spread.

  • Search: The amount of traffic a page will get from a search engine will never exceed a certain number. That’s the number of people who search for that phrase each day. The search volume for the phrase is the maximum amount of traffic the page will get from search engines.

Round 3: Topics

  • Social: Content that stirs an emotional response often does best, especially emotions such as anxiety, anger, and awe.

  • Search: Research-based content often performs best, such as detailed, how-to instructional posts, and articles that answer common questions.

    t3

Round 4: Formats

  • Social: Visuals perform best in social media. Images and video are the most shared content on the web. Posts with images generate 53% more likes than average on Facebook.

  • Search: Long form text performs best. The average page that ranks high in Google has 1500+ words. *Yawnfest* (who actually enjoys reading, anymore?)

Round 5: Audience Intent

  • Social: Visitors from social media marketing are typically less likely to buy since they were likely browsing through a social network when they found you. But, if positioned accurately, your ad can generate some extreme ROI.

  • Search: Visitors from search are more likely to be ready to buy, but less likely to share and interact. These visitors enter with a specific purpose, need, or question.

    t1

Round 6: Effort

  • Social: Marketing with social media involves many short-lived actions. Most visibility and traffic happens within minutes. This is why social media requires a continuous, ongoing effort.

  • Search: Once (Lord knows when) it gets working, search traffic can lead to durable visibility, creating an ongoing, passive source of visitors. Depending on the phrase and the page, high rankings may endure for weeks or months.

Round 7: Measurement

  • Social: It’s easy to measure social engagement. Shares, likes, and comments are all highly visible. But it’s hard to measure reach. The total visibility and traffic of all social activity is not easy to report on. There are many platforms and each has its own reports.

  • Search: Harder to measure engagement. Keyword data at the page level is no longer provided. It’s difficult to know which keyphrase led to which activity on the website.

t2

And the The Winner: by TKO in the 7th Round …

Based on all that we’ve seen, including our own winning client case studies, Social Media takes the belt.
Sorry SEO — you’re withered, your torn out, and your legs don’t move as quick as they used to. I wouldn’t want a rematch, either.


Based out of Toronto, Canada, Daystar Group is an award-winning production and digital media agency. With over 20 years’ experience in the broadcast industry, DayStar has written, directed, and produced television programming that has aired across the globe. These productions have contributed to the success of Grammy Award-winning artists, internationally recognized corporations, major Television Networks & worldwide Ministries.

Friday, 18 November 2016 / Published in Social Media Trends




fb-ad
One out of every 3 small business is losing the
marketing marathon. Here’s why.


Let’s take this back a few years.

To a time where you’d frequently hear people suggesting that Facebook is a great marketing channel because it was free to have a presence. If you built a good Facebook page for your business and attracted lots of fans, you’d have a valuable platform to talk to potential and existing customers.  Well, the times have changed and Facebook is pulling out the big guns.. Its second-to-none advertisement algorithm continues to adapt as Facebook controls more of what users get to see in their news feeds.

At this point, most businesses are aware that social media can have some great benefits or their business. Yet, we’re often surprised at how many business owners are still clueless about what all can be done with Facebook Advertising.

Facebook Ads run on the same pay-per-click/pay-per-impressions idea as most online ads (re: Google AdWords). However, thanks to amount of personal information in Facebook’s database, they allow you to get ridiculously detailed with your targeting. Anything a user can put into their profile—age, sex, location, education, religion, interests, politics, job title, marital status, etc.—can be used as a filter for your ads.

So, how far down the rabbit hole can it go? Say if you want to market specifically to
30 year old, married men who live in Toronto, graduated from York University, work at a bank, vote Liberal, and love the movie Braveheart,

.. you can.

 By comparing all the stats, Facebook Ads come out as a more effective, affordable option over outdoor billboards, tv and radio ads.  However, Like any marketing method, you can find a billion articles on Google about how Facebook Ads don’t work. And for some businesses, they might not. Success and failure with Facebook Advertising isn’t black and white. However, a lot of failures happen for three reasons.
bullseye

So, Why isn’t it working for you?

Either A: Your business doesn’t have an effective marketing strategy in place,
or B: You’re totally approaching Facebook Ads with the wrong intentions.
or C (the most common mistake): Your content isn’t connecting with your audience. 

 Todays generation is too smart for their own good. The thing to keep in mind with Facebook Ads is that they’re passive. That means they’re shown when the consumer isn’t necessarily in the buying mood. So, if you plan to use Facebook Ads to sell your product directly, what you’re selling will greatly determine success of your campaign.

We’ve literally helped hundreds of companies not only gain mass attraction to their business, but help generate successful campaigns which puts them in a leadership role in their industry. Attention is key, with the correct marketing plan and content in place, the skies the limit!


Based out of Toronto, Canada, Daystar Group is an award-winning production and digital media agency. With over 20 years’ experience in the broadcast industry, DayStar has written, directed, and produced television programming that has aired across the globe. These productions have contributed to the success of Grammy Award-winning artists, internationally recognized corporations, major Television Networks & worldwide Ministries.

Wednesday, 16 November 2016 / Published in Social Media Trends








youtube-1


There’s no “secret”,
This isn’t a “fad”,
And it sure isn’t a “millineal thing.”

MORE PEOPLE ARE watching TV online than ever—a lot more. Viewers are not exactly cutting the cable cord altogether, but growth in the number who want to watch TV over a different set of pipes is surging, according to a new report from Adobe. If anyone was still wondering why HBO and CBS plan to offer an online-only option, the trend is clear: the internet is where people want to watch. In more and more homes, online TV isn’t a geeky novelty, a sidelight to the traditional version. It’s just what TV looks like now.

Many of our clients, including local Toronto cooking shows, church programs, community/cultural programming and commercial campaigns are opting for us to showcase their brand via YouTube and Facebook. (P.S. here’s how we do it. )

So, why is Adobe in a position to know all this? Well, for one, its software runs the platform that nearly all US cable customers use to log into the online versions of their subscriptions. Researchers tracked 165 online video views and 1.53 billion logins over a year, and they found that total TV viewing over the internet grew by 388 percent in mid-2014 compared to the same time a year earlier—a near-quintupling. And the increase is more than just a few diehards binge-watching: the number of unique viewers well more than doubled, growing 146 percent year-over-year.

Eventually cable will follow bunny ears into the basement of dead technology, and online TV will be called something else: plain old TV.


Based out of Toronto, Canada, Daystar Group is an award-winning production and digital media agency. With over 20 years’ experience in the broadcast industry, DayStar has written, directed, and produced television programming that has aired across the globe. These productions have contributed to the success of Grammy Award-winning artists, internationally recognized corporations, major Television Networks & worldwide Ministries.

Wednesday, 09 November 2016 / Published in Social Media Trends







One of the biggest subjects we can’t seem to wrap our head around is how quickly, easily and care-free Churches have become spending millions of dollars on advertising through the means of Television, Radio and Print.

Let’s crunch some raw data:

We’d invite you to take a look back at this years expenditure budget for television. The good-old “magic box” that fails to provide any useful data in terms of number of traffic and viewership statistics. Wouldn’t you love to know who’s watching your content, perhaps even get to the bottom of gender, age/social bracket, education, workplace or even the community they belong to? The idea of it all seems complex, but if you read anything about our recent post on Why Joel Osteen’s Winning, you’d most likely be aware of the staggering information Facebook collects on a per-second basis on their users. The information is second to none, its public, and as of recent, we’re finding more and more Church organizations are taking advantage of it.

attention

One of the most recent studies we’ve learned after working with hundreds of Church groups, is that their members are loyal. Extremely loyal. These members don’t mind contributing a little extra to anything their organization is up to. In todays time, the idea of spreading the word can be as easy as a chunk of your audience just re-tweeting/sharing or liking a piece of content that’s relevant. The Church needs to understand where the markets attention is.

Here are five sure ways to get people rushing to your Church every Sunday:

1) Create a Viral Marketing Campaign
i.e. Organize a free BBQ for your community, get them involved and ask questions that matter. Show the community you practice what you preach by turning the day into a “Feed the Homeless” campaign

2) Reverse Engineer Your Content
Too many Church groups base their strategy on fixing their faucet when the problem lies at the well. One of the strongest profit strategy for a Church are its members donations (some may call it offering, some may call it glad tidings) This needs to change. The general population can smell the ask from miles away. The idea here is to create a video campaign which identifies an issue, how you have helped making it better, and what you are about to do next. It’s almost instinct for people to feel the need to participate in something great.

3) Weekly Vlogs/Digital Series
A recent form of cinema that has taken the online world by storm. Whether you are a small to med size church, or an enterprise level foundation — allow the world to see what goes on behind the scene. Whether that’s taking a sneak peek at upcoming events, producing a mini bio-series on your Pastor, the staff & orchestra; or a live chat with your members, it is only fair to the community to see where their dollars are spent. Currently, we are in the process of producing several weekly based digital series for local and international Churches, and we can say the ROI on attention is second to none

4) Livestreaming
Any event has geographical and physical restrictions no matter where it is. Streaming events and content live on the web makes it accessible to a worldwide audience. This means attendance to your content can surpass any capacity limitations a physical event would have.

5) Share Across All Media Platforms
Whether you like it or not, we are living in a time where people choose to watch what they want, when they want. We need start advertising like its 2017. Long gone are the days where you rush home to catch a show that’s on at a specific time, or crank up the radio to hear the score. Start getting used to creating individual content for networks like Instagram, Snapchat, Facebook Live, Twitter and Periscope. It certainly isn’t an overnight job, but we know a thing or two on how to get all this started.


Based out of Toronto, Canada, Daystar Group is an award-winning production and digital media agency. With over 20 years’ experience in the broadcast industry, DayStar has written, directed, and produced television programming that has aired across the globe. These productions have contributed to the success of Grammy Award-winning artists, internationally recognized corporations, major Television Networks & worldwide Ministries.

Wednesday, 09 November 2016 / Published in Social Media Trends







winning-joel
Joel Osteen understands the importance of engaging users from across the world and the significance of being present where their attention is.


Let’s face it, the man knows his stuff!

And frankly speaking, the proof is in the pudding. Take a look at the three major social media platforms: Facebook, Twitter, and Instagram, which are going to be the most important for your church to engage.

facebook_2015_logo_detail

Facebook currently sits on the world’s biggest user-database on the planet. We’re talking bigger than any CIA or CSIS agency list we currently have access to. Everyone from your grandmother to your niece uses Facebook. There is no one demographic that is significantly more attracted to Facebook than others, though women of all background are more likely than men to be on Facebook. As of recent years, Facebook has given organizations direct access to its users so they are able to engage in direct marketing campaigns.

What does this mean for your church? Well, for starters, how about being able to speak directly to a community of a targeted audience, when you want — how you want.

  • 71% of all online adults use Facebook.
  • 58% of the entire adult population use Facebook
  • 66% of all online men use Facebook versus 77% of all online women.

twitter4

Twitter users tend to be racially diverse, but they amidst their racial diversity, it does seem that many.  Twitter users are young, college-educated, wealthy, and living in urban areas. Twitter allows church organizations to search for live-tweets on anything related to concerns and questions within your community.

Here are some key Twitter stats:

  • 37% of online 18-29 year olds use Twitter, as opposed to 25% of 30-49 year olds and 12% of 50-64 year olds.
  • 30% of online college or graduate-level graduates use Twitter, as opposed to 16% of online high school (or less) graduates.
  • 27% of online adults who make $50,000 a year or more use Twitter, as opposed to 20% who make less than $30,000 per year.
  • 25% of online adults in urban settings use Twitter, compared to 23% in suburban settings, and 17% in rural areas.

There are dozens of churches that read through all public tweets to try to figure out, in one way or another, what the world is thinking. What this means for your tweets though, is that sometimes, even if you don’t have a lot of followers, your voice is being heard.


screen-shot-2016-11-09-at-12-15-34-pm

Instagram is almost as racially diverse as Twitter, but it is actually more popular among African Americans and Latinos than it is among White people. According to Pew’s statistics, the most common Instagram user is likely an African American woman between ages 18-29 who’s had some college education and lives in an urban area.

Some Instagram stats to consider:

  • 29% of online women use Instagram, compared with 22% of online men.
  • 38% of online African Americans use Instagram, along with 34% of online Latinos and 21% of online Whites.
  • 53% of online 18-29 year olds are on Instagram, as opposed to 29% 30-49 year olds, and 11% of 50-64 year olds.

Instagram is a crucial social media platform for your youth or young adult ministries. This social media platform is growing rapidly, and Instagram is great for sharing pictures and videos of what’s going on in your ministries.


Conclusion: If you don’t understand it, learn it! We’ve helped manage, set up and engage dozens of churches locally and abroad, find out what we can do; Let us lay the first few bricks down for you!


Based out of Toronto, Canada, Daystar Group is an award-winning production and digital media agency. With over 20 years’ experience in the broadcast industry, DayStar has written, directed, and produced television programming that has aired across the globe. These productions have contributed to the success of Grammy Award-winning artists, internationally recognized corporations, major Television Networks & worldwide Ministries.