Monday, 12 November 2018 / Published in Social Media Trends, Uncategorized


A demo reel is a 50 to 90 second max. video, that is used to give a stylized view of a product, service, or brand. Mainly used to for the viewer to give a visual explanation of what is being offered. The creation process is crucial to the interest of what you’re offering in this video.


Take a look at a few things you should know and take into consideration before you begin your creation process:



  1. Highlight Your Best Work


Don’t just throw anything in your editing program to piece together your demo reel, take some time to go through the work you’ve created and curate the best work, and/or the best work, that is most targeted towards whoever you are trying to showcase your work to. Be sure that what you choose will be the best to represent and highlight who you are and what you can do.


  1. Look out for Length


As mentioned earlier a demo reel should be no longer than 50-90 seconds max. to get your point across to the viewer, your goal is to grab the attention of the within the first few seconds of your video, with the remaining time being used to perfectly highlight specific skills, work or achievements.



  1. Music Selection

Music is an important piece of the puzzle you’ll be piecing together, you’ll need to ensure that proper music selection is part of your creation process. Try to select your music based on the tone and message you’re trying to convey to the audience you’re targeting.


Side note: Remember to avoid copyrighted music


  1. Style


What style will you choose to create your demo?

There are 2 styles that you have to choose from when creating a demo reel:


Collage Style: cut to music and contains footage in rapid succession. Ideal for showcasing short-form work like commercials.


Scene Style: contains segments around 15 seconds in length, and promotes long-form work such as narrative and/or documentary.



  1. Include your Contact Info


DO NOT FORGET to add in your contact information once you come to the completion of your reel. It is very easy to forget this small but important step, during the process of developing the reel. Be sure include the owner’s name and contact information at the beginning and end of the reel (The name of the individual or the company)



  1. Review and Showcase


You’ve completed the process, and created your demo reel, its time to show it off. Make sure that once you’ve finished editing you take a look at the work you’ve done to catch any technical glitches or errors. Once you’ve done that you’re ready to showcase your reel.


Side note: Having your video editing real online saves time and energy. Whether on Vimeo(link site) which is free to sign-up an account, YouTube(link site) or your personal website



Friday, 14 September 2018 / Published in Social Media Trends



On September 6, 1952, the first TV station in Canada went on the air in Montreal, the French language public broadcaster Radio-Canada CBFT.  September 8, saw the first TV broadcast was made from the public broadcaster’s English service,  the Canadian Broadcasting Corporation station CBLT

After an inauspicious debut with the station ID, upside down and backwards, the night’s programming began at 7;15 pm and featured a weather forecast, and a puppet sketch. 


A “news magazine” was presented with highlights in the development of CBC TV, various speeches by dignitaries including the Prime Minister, a variety show featuring a young genius pianist, Glenn Gould, followed by a half hour with a the Leslie Bell female choir, another variety show from Montreal and then to end the night the half-hour repeat of the 7;30 show was aired starting at 10pm.

Advertisement in the Toronto Star newspaper of Sept.08, 1952 announcing the start of Canadian TV (in English) from station CBLT, in Toronto and nearby surrnouding areas of Ontario.Advertisement in the Toronto Star newspaper of Sept.08, 1952


Colour TV would come to Canada on July 1, 1966, although it really didn’t become more common until 1969, and even then was phased in over a few years, with full time colour nationwide available as of 1974.

Friday, 14 September 2018 / Published in Social Media Trends


Today Snapchat parent company Snap, Inc. announced new partnerships with 25 media companies to create daily content for its Our Stories product.

These partners, which range from traditional media outlets and longtime Snap partners like CNN and NBC to digital publishers like Refinery29 and LADbible, influencer platform Whalar and sports media upstart Wave, will release daily editorial units that mix their own original material with user-generated content drawn from Snapchat’s millions of active users around the world…More

Friday, 14 September 2018 / Published in Social Media Trends


YouTube has unveiled two new ad formats which it claims will help advertisers better engage with the video-sharing network’s audience that currently nears 2 billion registered viewers per month. The new vertical video ad formats-available as both Universal App and True View campaigns on YouTube, or “home feed ads”–let advertisers target users based on their profile. More

Friday, 14 September 2018 / Published in Social Media Trends


(Melanie Ng with the highlights so far, and how the festival is responding to industry changes in the post #MeToo era.)


Friday, 14 September 2018 / Published in Social Media Trends

Nickelodeon’s Blue’s Clues reboot has a host and a new title. TV newcomer and Broadway actor Joshua Dela Cruz will lead a new generation

of preschoolers in the search for clues with the beloved energetic girl puppy blue on Blue’s Clues & You formally know as Blue’s Clues.

Production begins this month in Toronto.

Tuesday, 11 September 2018 / Published in Social Media Trends

Halle Berry is making her directorial debut with Bruised, a mixed martial arts action drama…Berry will also star in the feature as a disgraced MMA fighter, Jackie “Justice.” When 6-year-old Manny, the son Jackie walked out on years ago, returns to her life, she has to conquer her own demons, face one of the fiercest rising stars of the MMA world and fight to become the mother that she thinks Manny deserves.

Tuesday, 11 September 2018 / Published in Social Media Trends


Starz has passed 3 million subscribers in the U.S. on its stand-alone streaming app, Lionsgate CEO Jon Feltheimer confirmed this morning during the company’s annual shareholder meeting in Toronto. That figure, which is up about 1 million from a year ago at this time, does not include more than one million subscribers across international platforms and through partners. With the $9-a-month service rolling out overseas and boosted by partnerships with Amazon and Hulu, Starz…More

Tuesday, 11 September 2018 / Published in Social Media Trends



This Tuesday September 11 marks the 17th anniversary of the landmark terror attack on the United States. The National September 11 Memorial and Museum will observe the day with a ceremony at ground zero to remember the 2,983 people  killed in the attacks at the World Trade Center, the Pentagon and aboard Flight 93 which went down in Shanksville, Pennsylvania.



The “Tribute in Light” memorial is in remembrance of the events of Sept. 11, 2001, in honor of the citizens who lost their lives in the World Trade Center attacks. The two towers of light are composed of two banks of high wattage spotlights that point straight up from a lot next to Ground Zero. This photo was taken from Liberty State Park, N.J., Sept. 11, the five-year anniversary of 9/11. (U.S. Air Force photo/Denise Gould)

Tuesday, 11 September 2018 / Published in Social Media Trends

The new groups experience LinkedIn revealed last month began rolling out to users on desktop and mobile Monday, with existing groups being automatically migrated. LinkedIn groups director of product Mitali Pattnaik reiterated all of the details in a blog post. LinkedIn rolled out group notifications earlier this year to test their effectiveness in prompting members…More