Today Snapchat parent company Snap, Inc. announced new partnerships with 25 media companies to create daily content for its Our Stories product.
These partners, which range from traditional media outlets and longtime Snap partners like CNN and NBC to digital publishers like Refinery29 and LADbible, influencer platform Whalar and sports media upstart Wave, will release daily editorial units that mix their own original material with user-generated content drawn from Snapchat’s millions of active users around the world…More
Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their content
and reach untapped audiences think Facebook Watch shows and experiential events feature films remain a lucrative platform where publishers like Vice Media,
BuzzFeed and, most recently, Refinery29 can engage their audiences
Adweek.com creates a video for video creators that let them in on some pretty good tips on the optimization and growth of viewership…check it out here
Check out the stats here…Pretty Interesting
The average U.S. adult now spends more than 11 hours each day—almost half the entire day—listening to, watching, reading or interacting with some form of linear or digital media. (READ MORE)
TV advertising spending declines in midyear update, while digital broadcast surges.
TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year. Ad spending will see a slight uptick in 2020
(due to the US presidential election and Summer Olympics in Tokyo), but it will sink back to negative territory in the following years and fall to less than a quarter of total ad spend by 2022. growing in number and size, and many compete directly with pay TV by offering bundles of live channels at attractive price points,” said eMarketer principal analyst Paul Verna. “Consumers who want to cut or shave the cord now have a wealth of options that didn’t exist a couple of years ago. And we expect the offerings to become even more robust as more players enter the market.”
Facebook is poised to open an office in China, one of the few territories where the global giant is not allowed to operate its social media platform. The move comes despite China’s growing control of the Internet within its own borders.
Facebook filed a company registration in Hangzhou, Zhejiang province, the hometown of Chinese e-commerce giant Alibaba. The company’s sole disclosed shareholder is Facebook Hong Kong. Initial capital is $30 million.
In reports initially carried by the Reuters news agency, Facebook described the Chinese venture as an innovation hub to support Chinese developers, innovators and startups. It has similar research facilities in India, South Korea, France and Brazil.
Facebook is currently banned from operating its eponymous network in China, where the government exercises strict control of social media sites and requires foreign tech companies to maintain servers in the country. China’s social media firms cooperate with government censors and maintain large teams of staff to scrutinize and edit user comments. The Facebook-owned messaging service Whatsapp became partially unavailable in China before last year’s Communist Party Congress, which is held once every five years.
Netflix’s Mobile-Download Feature Finally Adds Auto-Retrieval of Next TV Show Episode ‘Smart Downloads’ initially will be available only on Android; support on Netflix, a year and a half after rolling out the ability to download content for offline viewing on mobile devices, is now adding a feature that should have been there from the get-go: a new “Smart Downloads” that automatically deletes an episode of a TV series you’ve finished watching and fetches the next one.
However, it’s first available only on Android devices. Users of Netflix’s Apple iOS apps will have to wait a few more months to get Smart Downloads.
“Whenever possible, we want Netflix to do the work for you,” said Cameron Johnson, director of product innovation at Netflix. “Today, downloads is a manual process — you have to download [TV episodes] one at a time, then delete them.”
With Smart Downloads, the Netflix app will detect when a user has watched an episode, then remove it from the device and automatically add the next episode. Users can have multiple episodes of a TV series downloaded at once, but they typically don’t download entire seasons. Johnson emphasized that the Smart Downloads automatic refresh feature is optional.
The Smart Downloads feature is initially available on Android phones and tablets starting July 10. Johnson said Netflix is “working to bring it to iOS later this year.”
Netflix New App Feature Promo
Change is coming to HBO, now that it is part of the AT&T corporate family. That much was clear to the 150 employees who attended a recent town hall meeting at the network’s headquarters in Midtown Manhattan.
The main speaker was John Stankey, a longtime AT&T executive who now oversees HBO in his new role as chief executive of Warner Media. During a straight-shooting, hourlong talk, a recording of which was obtained by The New York Times, he laid out his rough vision for the network, and warned his audience that the months ahead would not be easy.
“It’s going to be a tough year,” Mr. Stankey said. “It’s going to be a lot of work to alter and change direction a little bit.”
AT&T executives said all the right things during the long prelude to the company’s $85.4 billion acquisition of Time Warner, which was completed last month. They acknowledged that the corporate culture of a Dallas-based telecommunications giant was different from that of the more freewheeling media and entertainment concerns in New York and California. They pledged to take a hands-off approach to the company’s crown jewel, HBO, which has won endless Emmys while generating billions in profits.
Mr. Stankey described a future in which HBO would substantially increase its subscriber base and the number of hours that viewers spend watching its shows. To pull it off, the network will have to come up with more content, transforming itself from a boutique operation, with a focus on its signature Sunday night lineup, into something bigger and broader.
“We need hours a day,” Mr. Stankey said, referring to the time viewers spend watching HBO programs. “It’s not hours a week, and it’s not hours a month. We need hours a day. You are competing with devices that sit in people’s hands that capture their attention every 15 minutes.”
Known for “The Sopranos,” “Game of Thrones” and “Westworld,” HBO has long favored quality over quantity. Its high-gloss productions often take years to develop and can cost millions per episode. That approach has won the network more Primetime Emmy Awards than any of its competitors over the last 16 years, with Mr. Plepler the master curator.
In recent years, Mr. Plepler has emphasized HBO’s “bespoke culture” and its enduring appeal to A-list producers and stars at a time when Netflix, Amazon and Apple have bottomless budgets. On his watch, “Big Little Lies” has brought the Oscar winners Reese Witherspoon, Nicole Kidman and Meryl Streep to the network, and shows like “Barry” and “Insecure” have charmed critics. But during the town hall meeting, Mr. Stankey said HBO should consider trying something new.
“As I step back and think about what’s unique about the brand and where it needs to go, there’s got to be a little more depth to it, there’s got to be more frequent engagement,” Mr. Stankey said. Bringing the point home, he added that HBO must “build that brand so that it’s broad enough to make that happen.”
Mr. Plepler tried to pin down Mr. Stankey on the question of how much AT&T planned to invest. Without specifying any certain amount, Mr. Stankey said, “I do believe there needs to be stepped-up investment.”
Mr. Plepler interjected: “Let’s give him a hand for that simple sentence! That simple sentence deserves a hand!”
“Also,” Mr. Stankey said, “we’ve got to make money at the end of the day, right?”
“We do that,” Mr. Plepler responded, to scattered applause.
Edmund Lee and John Koblin-Newyorktimes.com