Monday, 12 November 2018 / Published in Social Media Trends, Uncategorized


A demo reel is a 50 to 90 second max. video, that is used to give a stylized view of a product, service, or brand. Mainly used to for the viewer to give a visual explanation of what is being offered. The creation process is crucial to the interest of what you’re offering in this video.


Take a look at a few things you should know and take into consideration before you begin your creation process:



  1. Highlight Your Best Work


Don’t just throw anything in your editing program to piece together your demo reel, take some time to go through the work you’ve created and curate the best work, and/or the best work, that is most targeted towards whoever you are trying to showcase your work to. Be sure that what you choose will be the best to represent and highlight who you are and what you can do.


  1. Look out for Length


As mentioned earlier a demo reel should be no longer than 50-90 seconds max. to get your point across to the viewer, your goal is to grab the attention of the within the first few seconds of your video, with the remaining time being used to perfectly highlight specific skills, work or achievements.



  1. Music Selection

Music is an important piece of the puzzle you’ll be piecing together, you’ll need to ensure that proper music selection is part of your creation process. Try to select your music based on the tone and message you’re trying to convey to the audience you’re targeting.


Side note: Remember to avoid copyrighted music


  1. Style


What style will you choose to create your demo?

There are 2 styles that you have to choose from when creating a demo reel:


Collage Style: cut to music and contains footage in rapid succession. Ideal for showcasing short-form work like commercials.


Scene Style: contains segments around 15 seconds in length, and promotes long-form work such as narrative and/or documentary.



  1. Include your Contact Info


DO NOT FORGET to add in your contact information once you come to the completion of your reel. It is very easy to forget this small but important step, during the process of developing the reel. Be sure include the owner’s name and contact information at the beginning and end of the reel (The name of the individual or the company)



  1. Review and Showcase


You’ve completed the process, and created your demo reel, its time to show it off. Make sure that once you’ve finished editing you take a look at the work you’ve done to catch any technical glitches or errors. Once you’ve done that you’re ready to showcase your reel.


Side note: Having your video editing real online saves time and energy. Whether on Vimeo(link site) which is free to sign-up an account, YouTube(link site) or your personal website



Friday, 14 September 2018 / Published in Social Media Trends


(Melanie Ng with the highlights so far, and how the festival is responding to industry changes in the post #MeToo era.)


Tuesday, 11 September 2018 / Published in Social Media Trends

Halle Berry is making her directorial debut with Bruised, a mixed martial arts action drama…Berry will also star in the feature as a disgraced MMA fighter, Jackie “Justice.” When 6-year-old Manny, the son Jackie walked out on years ago, returns to her life, she has to conquer her own demons, face one of the fiercest rising stars of the MMA world and fight to become the mother that she thinks Manny deserves.

Tuesday, 11 September 2018 / Published in Social Media Trends
Tuesday, 11 September 2018 / Published in Social Media Trends


Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their content

and reach untapped audiences think Facebook Watch shows and experiential events feature films remain a lucrative platform where publishers like Vice Media,

BuzzFeed and, most recently, Refinery29 can engage their audiences


Thursday, 06 September 2018 / Published in Social Media Trends


Die Hard 6, which has been touted as the origin story of Bruce Willis’ wise-cracking action hero of the classic franchise, has a new title. In an interview with the UK movie magazine Empire, producer Lorenzo di Bonaventura said, “You can tell our intention by the fact that the title page we handed in says, McClane. Deadline originally broke the story in 2015 that the next installment of the franchise was originally put on the drawing board as Die Hard: Year One at Fox with Live Free Or Die Hard helmer Len Wiseman returning. According to the Empire report, the sequel-prequel script features Willis as a 60-year-old McClane with a younger version of McClane in his 20s. Said di Bonaventura, “We want you to get invested in John McClane more than ever before… We are gonna explore John McClane in his twenties. But just as prominent is the 60-year-old version.” The Conjuring‘s Chad Hayes and Carey Hayes wrote the script.

The first Die Hard movie was based on the Roderick Thorp novel Nothing Lasts Forever and was released in 1988. Ever since, it has become an action movie staple and has made Willis’ John McClane a pop culture icon. Wiseman’s return to Die Hard is justified considering he pumped new life into the franchise in 2007 with Live Free Or Die Hard, which grossed $383 million with a $134 million domestic gross. The last installment was in 2013 with the John Moore-directed A Good Day To Die Hard starring Willis and Jai Courtney. Though not a crowd pleaser, the fifth installment grossed just north of $300 million which is enough for the franchise to live on — with McClane.


Thursday, 06 September 2018 / Published in Social Media Trends


Film and TV productions in New Orleans are shutting down early as Tropical Storm Gordon bears down on the Gulf Coast. “We’re all being cautious and keeping an eye on it,” said Cory Parker, business agent of IATSE Local 478 in the Big Easy, whose offices are still open at this time. Two productions, he said, “chose to shut their doors for the next two days, and one production went home early. Everybody’s taking precautions. Safety is first.

Thursday, 06 September 2018 / Published in Social Media Trends


With a line-up that includes The Runaways, The Gifted and more, it makes sense that Marvel would debut the long-awaited return of Daredevil in NYC just blocks from the Man Without Fear’s stomping ground of Hell’s Kitchen and that’s exactly what’s going down next month at New York Comic Con. While we don’t have a launch date yet for the third season of the Charlie Cox-led Netflix series, Daredevil will be part of Marvel’s near takeover of the Big Apple….MORE

Thursday, 30 August 2018 / Published in Social Media Trends


Directors UK is calling for broadcasters to commit 0.25% of their commissioning spend to career development and industry access schemes to help close the gender gap. The call comes in response to research it has carried out revealing a drop in the number of women directors working on UK TV shows…


Thursday, 30 August 2018 / Published in Social Media Trends

Oscar-winning production sound mixer Lee Orloff is set to receive the Cinema Audio Society’s 2019 Career Achievement Award. He will be celebrated during the 55th CAS Awards…

Orloff launched his sound-mixing career with 1984’s Blood Simple, the first film from Joel and Ethan Coen. A half-decade later he would grab the first of seven career Oscar noms for The Abyss, which began a three-film collaboration with James Cameron that also included the 1991 smash Terminator 2: Judgment Day — for which Orloff scored an Academy Award — and 1994’s True Lies.