A demo reel is a 50 to 90 second max. video, that is used to give a stylized view of a product, service, or brand. Mainly used to for the viewer to give a visual explanation of what is being offered. The creation process is crucial to the interest of what you’re offering in this video.
Take a look at a few things you should know and take into consideration before you begin your creation process:
- Highlight Your Best Work
Don’t just throw anything in your editing program to piece together your demo reel, take some time to go through the work you’ve created and curate the best work, and/or the best work, that is most targeted towards whoever you are trying to showcase your work to. Be sure that what you choose will be the best to represent and highlight who you are and what you can do.
- Look out for Length
As mentioned earlier a demo reel should be no longer than 50-90 seconds max. to get your point across to the viewer, your goal is to grab the attention of the within the first few seconds of your video, with the remaining time being used to perfectly highlight specific skills, work or achievements.
- Music Selection
Music is an important piece of the puzzle you’ll be piecing together, you’ll need to ensure that proper music selection is part of your creation process. Try to select your music based on the tone and message you’re trying to convey to the audience you’re targeting.
Side note: Remember to avoid copyrighted music
What style will you choose to create your demo?
There are 2 styles that you have to choose from when creating a demo reel:
Collage Style: cut to music and contains footage in rapid succession. Ideal for showcasing short-form work like commercials.
Scene Style: contains segments around 15 seconds in length, and promotes long-form work such as narrative and/or documentary.
- Include your Contact Info
DO NOT FORGET to add in your contact information once you come to the completion of your reel. It is very easy to forget this small but important step, during the process of developing the reel. Be sure include the owner’s name and contact information at the beginning and end of the reel (The name of the individual or the company)
- Review and Showcase
You’ve completed the process, and created your demo reel, its time to show it off. Make sure that once you’ve finished editing you take a look at the work you’ve done to catch any technical glitches or errors. Once you’ve done that you’re ready to showcase your reel.
Side note: Having your video editing real online saves time and energy. Whether on Vimeo(link site) which is free to sign-up an account, YouTube(link site) or your personal website
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