YouTube has unveiled two new ad formats which it claims will help advertisers better engage with the video-sharing network’s audience that currently nears 2 billion registered viewers per month. The new vertical video ad formats-available as both Universal App and True View campaigns on YouTube, or “home feed ads”–let advertisers target users based on their profile. More
Starz has passed 3 million subscribers in the U.S. on its stand-alone streaming app, Lionsgate CEO Jon Feltheimer confirmed this morning during the company’s annual shareholder meeting in Toronto. That figure, which is up about 1 million from a year ago at this time, does not include more than one million subscribers across international platforms and through partners. With the $9-a-month service rolling out overseas and boosted by partnerships with Amazon and Hulu, Starz…More
Chief content officer of Netflix Ted Sarandos first met with founder Reed Hastings about working for his new online video rental service in 1999, during this meeting Hastings shared his idea of not just making money by mailing DVDs to subscribers, but adding streaming video to its roster… Sarandos, was impressed by the clarity of his plans…Read more
During the 10th Anniversary Clone Wars panel at San Diego Comic-Con, creator and producer Dave Filoni announced that the show would return on Disney’s streaming service, finishing off the story that was widely considered to be left hanging after the show’s abrupt cancellation in 2013.
Filoni was joined by fellow producer Athena Portillo, Ahsoka voice actress Ashley Eckstein, Anakin Skywalker voice actor Matt Lanter, and series composer Kevin Keiner, who used the panel to look back over the production of the series. At the end of the panel, Filoni noted that barely a week went by when someone didn’t tag him on Twitter asking him to save The Clone Wars. He closed out the panel by screening a trailer, accompanied by the hashtag, #CloneWarsSaved. The room, packed with fans dressed as characters from the show, erupted into cheers.
With 2 of the most successful and longest running shows on television to date producer Shonda Rhimes has been planning to add new venture to her roster. She is now working on 8 new shows that will be made exclusively for Netflix. (Read)